Should You Invest In Real Estate Photography? / 14

Scrolling through the pages of real estate websites closely resembles the glossy pages of a boutique home magazine, with bright interiors, on trend furniture and stunning kitchens. This is because the days of point and shoot amateur photography are over. If you want to capitalise on your asset that is.

Whether you are listing a property for rent or for sale professional real estate photography has been proven time and time again to aid in getting you the best possible result. First impressions are crucial, especially in a hot market where you need your property to stand out from the crowd.

Below we will dive into three key reasons you should invest in professional real estate photography.

Real Estate Agent Inner West South West Strathfield Summer Hill Richard Baini Matthew Everingham Luxury Home

1. You are selling a lifestyle

Your photos need to tell a story. Beyond just emphasising the features of your home, big bedrooms, timber floor boards and so on. You want people to imagine waking up on a Sunday morning to light pouring through the bedroom window, preparing Christmas lunch in the kitchen and relaxing of an evening on the patio. A professional photographer knows all the tricks of the trade to get imagination flowing.

2. Artful Direction

20 different photos aren’t necessary to sell your home or find the best tenant, at Richard Matthews we often suggest just six. The onsite photographer has a wealth of experience and will artfully direct the shoot to ensure all the important aspects of the property are captured to emphasise light, space and important features.

3. Post Production

The art of choosing the right photos and enhancing them. While elements of a photo can not be changed to bend the truth, little touches such as editing a blue sky or a perfect sunset will appeal greatly to emotional buyers. Images can also be lightened and sharpened. Surrounding homes can be brought out of the focus to make your home stand out.

Now you understand the importance of professional photographs and they value they can add to your home, what photos do you need? While it varies from home to home and from house to apartment we suggest:
– Exterior shots – both front and back
– Kitchen
– Outdoor entertaining
– Living spaces
– Master Bedroom

A picture speaks a thousand words but they can also speak thousands of dollars when done right.

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